Marketing Strategies to Get Your Property Let or Sold

All good landlords want a good tenant to let their property to. The ROI for your property is strictly based on the quality of your tenant and the lease you set forth. Before you can sign any contracts, however, the first step is to figure out how to generate interest in your property.

At Landlord Syndicate, we’re well known for our endless volumes of landlord insurance advice, tips, and articles. One of the most important aspects of owning any investment property is marketing, something we felt the need to discuss in today’s post.

Check out a few marketing landlord tips below to get started on the right foot.

Choose the right marketing agency

First and foremost, if you’re going to partner with a marketing agency make sure they are the right one. Professional marketing agencies come in all shapes and sizes, so be sure to investigate specialties, pricing and experience. Any additional investment in a marketing agency only consumes more of your profit margin, so make sure you’re getting real results.

Consider your audience

One of the factors mentioned most in our landlord forum is finding the right audience for your property. For example, if you’re located in a school district, target families. If you own a beachside resort, advertise to tourists and vacationers. Don’t waste your time and money on platforms that aren’t beneficial.

Keep the market in mind for pricing

Changes in the investment market greatly affect the price you’ll end up securing. Be cognizant of the price for property in your neighborhood and see what tenants are willing to pay for similar properties. Also, don’t overvalue your property or you’ll end up losing money.

Use an estate agent to get the most for your investment

When it comes to landlord tips, no list would be complete without at least mentioning the use of an estate agent. While typically only thought of by home-sellers, they can also benefit your income as a landlord. They offer advertising, contracts, and legal understanding you can’t get anywhere else.

Don’t leave your rental property to chance. Isolate the best methods for renting property and go after them. If you want the best price for your investment, use these landlord tips as the foundation you work from.


About S Thompson

Simon Thompson is Editor of Landlord News and CEO of

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